Dr. Asha Thomas

"Faculty of Management", Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology

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Learn About Me

Asha Thomas is an Assistant Professor at Wrocław University of Science and Technology (WUST), Poland. She also serves as a Visiting Professor at ISM University of Management and Economics in Vilnius, Lithuania, and was a Visiting Researcher at the University of Messina, Italy (2024–2025). She completed her PhD at Delhi Technological University (DTU), India, specializing in knowledge management and innovation. She is a laureate of the 2025 Outstanding Young Scientist Scholarship, awarded by the Minister of Science and Higher Education of Poland. She is also the Principal Investigator of the NCN Sonata 20 research grant (Grant No.: 2024/55/D/HS4/02631), funded by the National Science Centre, Poland. The project runs from September 2025 to 2028, with a total budget of PLN 544,120. Her research studies focus on and explore how knowledge, technology, people, and sustainable human resource management (HRM) come together inside organizations. She is particularly interested in how organizations learn, adapt, and innovate during periods of disruption and digital change. One of her most recognized publications, a study on rebuilding the tourism industry after COVID-19, was published in Tourism Management Perspectives and listed among the top 1% most cited articles worldwide in 2022 (Web of Science). Many of her articles, especially her single-authored papers have also been among the top downloaded pieces in their respective journals. Her research appears in leading international journals, including Journal of Business Research, Technovation, Journal of Knowledge Management, Technology in Society, Journal of Brand Management, Corporate Social Responsibility and Environmental Management, Business Strategy and the Environment, Venture Capital, and others. Her work often crosses disciplinary boundaries, connecting management, technology, sustainability, and human behavior. Alongside her journal publications, she has written 15 textbooks, two international research monographs, and one international textbook. Her 2024 Routledge book, Knowledge Management, Leadership, and Innovation in Digital Transformation, brings together her work on leadership and knowledge practices in digital contexts. In 2025, she published Marketing Analytics Using Excel with SAGE, a practical guide for students and professionals interested in data-driven marketing. She also serves as Associate Editor for Business Process Management Journal (Emerald), Review Editor for Technology in Society (Elsevier), Associate Editor for Strategic Change (Wiley), and Associate Editor for Journal of Knowledge Economy (Springer Nature). She has also been a Guest Editor for Journal of Managerial Psychology (Emerald) and has edited special issues for journals such as Transforming Government: People, Process and Policy and the European Journal of Innovation Management, focusing on topics including Industry 5.0, generative AI, and meaningfulness in work.

Her complete story has also been featured in Malayala Manorama and also online, one of India’s largest newspapers, with a readership of over 8 million and a circulation base of more than 1.9 million copies.

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Achievements

My Milestones

Achievement 1

Secundus Award 2025 - Best Young Researcher in Management and Quality Sciences

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Achievement 1

Top downloaded article- European Journal of Innovation Management

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Achievement 2

“Highly Cited Paper”

Source: Web of Science 2022

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Achievement 3

DELHI TECHNOLOGICAL UNIVERSITY

Achievement 4

Top Viewed Article

Achievement 5

Certificate of Appreciation

Achievement 6

Rector's Award

Achievement 6

Secundus Award 2024 - Best Young Researcher in Management and Quality Sciences

Achievement 6

OUTSTANDING REVIEWER

Achievement 6

member of World Organisation of Systems and Cybernetics (WOSC)

Achievement 6

Source: Manoramaonline

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Books

Latest Release

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Knowledge Management, Leadership, and Innovation in Digital Transformation

Digital technologies have created an opportunity to bring together knowledge management, leadership, and innovation...

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International Books

Book Cover

Knowledge Management, Leadership, and Innovation in Digital Transformation

Digital technologies have created an opportunity to bring together knowledge management, leadership, and innovation...

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Book Cover

Marketing Analytics Using Excel

Marketing Analytics Using Excel is the essential introduction to data-driven marketing.

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Book Cover

Disruptive Technology in HRM

Technological breakthroughs obliterate established methods and change entire industries.

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Chatch Up

Forthcoming Events

Opening date for manuscripts submissions: 02/09/2025
Closing date for manuscripts submission: 02/03/2026

Meaningless Work Practice

Socio-Economic Impacts of Meaningless Work in Small Businesses and Regions: New Directions for Management and Psychology Research and Practice

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Submissions closed March 2023

Guest editor

The digital transition cannot bring benefits if it does not focus on the human factor. Innovation ecosystems need to be built around people. What policies to implement to achieve this goal? This is the question we want to answer with this special issue of Transforming Government: People, Process and Policy.

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2024

Speaker / Trainer

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19 - 20 January 2023

Speaker

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From the

Latest Articles

Blog

The dynamics of knowledge behaviors: exploring drivers, triggers and paradoxes in knowledge sharing, hiding, hoarding and sabotage

Journal of Knowledge Management

2025

Purpose

This study explores the drivers of knowledge sharing and the triggers of counterproductive behaviors such as hiding, hoarding and sabotage. Using paradox theory as a guiding lens, this study also aims to understand how these behaviors transition and coexist.

Design/methodology/approach

A qualitative research design was used, involving 33 semi-structured interviews with professionals from knowledge-intensive organizations. The data were analyzed using a systematic coding process to identify key themes.

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Blog

Student well-being in higher education: Scale development and validation with implications for management education

The International Journal of Management Education

2024

Student well-being (SWB) encompasses the physical, psychological, and social wellness of students, aspects increasingly at risk in the high-pressure environment of higher education. Marked by intense workloads, unmet expectations, and uncertainties around degree completion and employment, the higher education sector faces a growing challenge in maintaining and enhancing SWB. Current instruments for assessing SWB are limited in scope, failing to capture its multifaceted nature comprehensively. Addressing this gap, our research adopts a rigorous multi-study, multi-method, and multi-sample approach to develop and validate a multi-dimensional scale that effectively captures the nuances of SWB. This process encompassed five methodical stages: scale generation, scale purification, scale refinement, scale validation, and scale generalizability. The resulting SWB scale, encompassing five key dimensions …

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Blog

Self-leadership: qualitative leadership research using deductive pattern matching approach

Emerald Publishing Limited

2024

The contemporary business environment steered by forces of globalization, digitization and automation can only be navigated by a resilient workforce. This requires inculcating self-leadership (SL) traits in individuals, which will allow them to exercise self-direction and self-motivation required to survive high-strain situations. The SL characteristics most significantly reflected by Musk are self-goal setting, authenticity and responsibility. Least evidence was found for positive self-talk and self-cueing. This study aims to add to the repertoire of leadership studies, furnishing important implications for academia and practice. Design/methodology/approach In this paper, the authors explore the dimensionality of SL through a systematic literature review. The authors also take the case of Elon Musk, one of the most resilient technopreneurs in the contemporary business world, and scrutinize his journey as a self-leader …

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Blog

SMEs’ Changing Organisational Landscape: Strategising the Workplace of the Future

The European Business Review

2023

All of us are having to operate under a ‘new normal’ in a post-COVID-19 pandemic peak. On the one hand, as business organisations have been trying to move towards normal operational and financial capability post the 2007/08 global crash, the outbreak of the pandemic in 2019/20 has provided many new challenges and opportunities. Dealing with the challenges will enhance business organisational and operational efficiency and effectiveness and enable staff and Human Resource Management to innovatively think outside the box. As the lifeblood of regional and national economies worldwide, Small and Medium Enterprises (SMEs) are pivotal in spearheading innovative strategies of how Human Resource professionals and staff can mitigate against the challenges whilst maximising the opportunities from now onwards.

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Blog

Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect

Journal of Intellectual Capital

2023

The purpose of this paper is to examine the role of green intellectual capital in fostering societal sustainability. Also, this study investigated how co-creational customer capital mediates the relationship between green intellectual capital and societal sustainability. The paper draws attention to co-creating customer capital and understanding its impact on societal sustainability in high-contact service startups.

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Blog

The role of crowdfunding in endorsing responsible open innovation for shared value co-creation: a systematic literature review

European Journal of Innovation Management

2021

This paper aims to investigate the intersection between crowdfunding (CF), open innovation (OI) and responsible innovation (RI) and identify the emerging trends and gaps in research and new paths for CF research in the future. In addition, this paper proposes a conceptual framework and propositions.

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Blog

Unveiling heterogenous knowledge-oriented leadership and knowledge acquisition based hybrid work agility of knowledge workers

Journal of Knowledge Management

2023

With new hybrid working models in place post COVID-19, it is requisite that knowledge workers (KWs) stay agile. Knowledge-oriented leadership (KOL) can help employees with essential knowledge acquisition (KA) facilitating the journey toward hybrid work agility (HWA). This study, thus, aims to explore the impact of KOL and KA on HWA and reveal whether this effect stems uniformly from a single homogenous population or if there is unobserved heterogeneity leading to identifiable segments of agile KWs.

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Blog

Brand passion: a systematic review and future research agenda

Journal of Brand Management

2023

Consumers living in today's almost demystified world of consumption are constantly searching for new ways to add value to their lives. Consumption of material goods or owning favorite brands are common ways for consumers to satisfy this deep-seated desire. In this context, a bond between consumers and brands can be formed. This close bond between a consumer and a brand fuels passion. Despite a long history of interest in studying consumers' brand passions and a plethora of passion studies, an attempt has yet to be made to synthesize marketing literature on brand passions, which merits further attention. Therefore, this paper aims to review passion literature and propose agendas for future research from a marketing perspective. Specifically, the goal is to inspire more brand passion research by identifying significant research gaps based on how the brand passion construct has been used in marketing …

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Blog

Reviving tourism industry post-COVID-19: A resilience-based framework

Tourism management perspectives

2021/1/1

Cited by 435

The COVID-19 pandemic struck the tourism industry severely. Based on the review of 35 papers that studied the tourism industry in the wake of the pandemic, we propose a resilience-based framework for reviving the global tourism industry post-COVID-19. Our framework outlines four prominent factors for building resilience in the industry:

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Blog

From challenges to creativity: enhancing SMEs’ resilience in the context of COVID-19

Sustainability

2021/1

Cited by 56

COVID-19 pandemic has brought significant and multiple challenges for SMEs. While SMEs have traditionally faced financial and non-financial crises, the pandemic has brought about additional uncertainties on how to maintain business continuity. The purpose of this paper is to examine how SMEs can mitigate against COVID-19-related crisis by examining the impacts that the pandemic has had on them through a review of 34 articles.

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Blog

Promoting IT professionals’ tacit knowledge sharing through social capital and web 2.0: the moderating role of absorptive capacity

Kybernetes  

 2022/9/5

Purpose - This study aims to examine the comprehensive relationship among dimensions of social capital (SC) and web 2.0 on tacit knowledge sharing (TKS). This research studies innovative work behavior (IWB) as an outcome of TKS. The study also aims to examine the moderating impact of absorptive capacity (AC).

Design/methodology/approach - The empirical research collected data from 497 information technology (IT) professionals working in IT organizations. Data were evaluated and presented in tables using the Smart PLS 3.3.3 software.

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Blog

Nexus of knowledge management and organizational performance: a cross-country study of China and Pakistan higher educational institutes

 Kybernetes

2022/9/20

Purpose - The study explores the impact of knowledge management (KM) enablers, i.e. trust and organizational climate, on KM processes. The study further observes the indirect relationship of KM processes on organizational performance via the mediating role of knowledge workers' satisfaction in cross-cultural settings.

Design/methodology/approach - This research used a survey of 784 educational and administrative personnel from higher education institutions (HEIs) in Pakistan and China. Smart Partial Least Square (PLS) 3.2.9 was employed to perform the analysis.

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Blog

Knowledge transfer and innovation through university-industry partnership: An integrated theoretical view

Knowledge Management Research & Practice

2019/10/2

Knowledge has vital role in the development of an economy. Universities have switched to interacting with industries like never before to achieve excellence. On the other hand, industries look forward to working and partnering with academics to a greater extent and firms are pushed to innovate by the ever-increasing competitive market forces. Fostering university/industry (U/I) relationships can pave the way for the participating firms and their subsidiaries for building social capital and portrays trust, shared goals, and network ties as the pivotal elements of the social capital theory. In this paper, we develop a theoretical model based on the integrated view that communication is the medium for building trust and strong social ties. This, in turn, can enhance the quality and effectiveness of the knowledge transferred and its utilization for inducing innovation, adapting to sophisticated technology, which in turn foster growth

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Blog

The role of motivation theories in knowledge sharing: an integrative theoretical reviews and future research agenda

Kybernetesy

2021/2/8

Purpose - The purpose of this study is to identify and explain the role of motivation in facilitating knowledge sharing (KS). This study explains the connection between “motivation” and “knowledge sharing” or KS. Research finding offers significant theoretical and practical suggestions. Theoretically, the study provides clarity on various motivation theories and important constructs in KS.
Design/methodology/approach - This research reviews the literature on knowledge management in detail along with other published works. A search was conducted using online databases on the Web of Science (WoS) and Google Scholar. An analysis was done with the help of qualitative software NVivo 12 to critically analyze literature.

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Blog

Tacit knowledge in organizations: Bibliometrics and a framework-based systematic review of antecedents, outcomes, theories, methods and future directions

Journal of Knowledge Management

2021/9/2

Purpose - The purpose of this bibliometric and systematic literature review is to survey and evaluate key study’s in tacit knowledge (TK). Through analysing and synthesizing based on the antecedents, decisions, outcomes-theories, context and methods (ADO-TCM) framework, this paper highlights research gaps and avenues for future research. It is important to recognize the antecedents, results and theories in the available literature as it offers enough evidence for encouraging the significance of TK.
Design/methodology/approach - This research paper follows a bibliometric analysis and systematic approach in identifying, analyzing and synthesizing pertinent literature in TK. A total of 59 research studies were carefully and systematically reviewed with the help of NVivo12 and excel software to code and analyse.

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Blog

Supporting SMEs in sustainable strategy development post-Covid-19: Challenges and policy agenda for the G20

Global Solutions Initiative Foundation

2021

SMEs contribute substantially to global employment and economic growth. Yet constraints such as lack of capital, human resources and knowledge capability have rendered SMEs operationally incapacitated to report on environmental, social and governance (ESG) requirements. In this policy paper, we first highlight SMEs’ key challenges as they try to recover from crises post-COVID-19. Next, we propose policy actions and recommendations to address such challenges by discussing the effectiveness of best practice frameworks that will help SMEs in sustainable strategy development. Additionally, we propose better policy frameworks to enable SMEs to report on ESGs and contribute to specific SDGs.

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